Well Crafted Wine & Beverage Co. is an importer and distributor of fine wines and craft beverages from around the globe. We operate as the exclusive importer for an ever-expanding core of artisan suppliers around the globe. These products are available through our own distribution teams as well as through the sales teams of our distribution partners in other states.

Well Crafted Wine & Beverage Co. operates its own distribution team in Washington D.C., Virginia, Maryland, New York, and New Jersey. As an established distributor with a startup mentality our team is professional, energetic, passionate, and collaborative.

Our objective is to locate, import, and build accomplished new brands in the U.S., and to do it well.


Well Crafted Wine & Beverage Co. is the evolution of a project founded by Travis Vernon in 2010, a company called The Spanish Wine Importers (@importingspain). Originally envisioned while studying at the University of Virginia and living in Valencia, Travis developed a plan to help these family businesses navigate a complex market which was calling for more and more of their products.

At the heart of The Spanish Wine Importers was a sourcing focus on small, family-owned, artisan producers from lesser-known regions. As the popularity of these imports grew, our customers requested a more global selection defined by a similar sourcing philosophy. Our team responded by branching out, adding top producers from South Africa, Argentina, Italy, Virginia, and West Coast U.S.A.


In an industry saturated with importers and distributors of all shapes and sizes, Well Crafted Wine & Beverage Co. sets itself apart in three key areas



The tenets of our sourcing philosophy are quality and value with an emphasis on limited production, hand-crafted products. You can trust that our suppliers represent top quality in their category.

We’re committed to delivering value to our customers as well as the end consumer. We source directly from the supplier and work closely with all of our suppliers to ensure our portfolio represents optimal price to quality across the board.


We try to live by the mantra, “if a thing is worth doing, it’s worth doing well”. We believe excellent service is the result of a process that emphasizes preparation, professionalism, and a commitment to continuous improvement.

At Well Crafted, perspective is an integral company value. Giving back to the community is a privilege that helps provide our work and our lives with additional purpose. Learn more about our efforts here (link to philanthropy page).


Nothing we strive for is possible without the right culture behind it. Great culture is all about people and we aim to ensure we have the right people in the right places. Learn more about our employment philosophy here